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The Firm

A private capital markets firm.

Ascentivelab Group advises investment firms, lenders, and private investors on one side, and companies and their owners on the other, across acquisitions, capital formation, and ownership transition. The Firm is based in New York and active across North America, Europe, the Middle East, and Asia.

The Firm's position is deliberate. It stands between capital and companies and is retained by a limited number of clients on each side. Capital partners engage the Firm under mandate, within a defined thesis. Companies and owners engage the Firm at the moments that decide ownership. Because both sides are clients, the Firm's counsel is accountable to the relationship, not to any single transaction.

The Firm's coverage is systematic. It maintains active coverage of more than 50,000 companies and capital providers across its six sectors, built and refreshed continuously, so that when a mandate is taken the map already exists.

The Firm's View

Private markets hold approximately $3.7 trillion in undeployed capital, per Preqin. Approximately 65% of transactions reach that capital through intermediated auctions, where price discovery is public and advantage is thin. Proprietary, negotiated transactions carry an estimated 15 to 25% cost advantage over auction outcomes.

The Firm works on the negotiated side of that divide. Its practice exists because the most valuable transactions in the private markets are the ones that never reach a process, and reaching them requires standing on both sides at once.

$250M
Qualified Transaction Pipeline
$1B+
Qualified Mandate Pipeline
10
Active Mandates
4
Regions
As of July 2026. Supported by underlying documentation available upon request.
Structure of an Engagement
Scope

Each engagement is defined in writing before work begins: thesis, geography, size range, and the standard a qualified opportunity must meet.

Cadence

Reporting on a fixed rhythm. Clients see what the Firm sees, at the same altitude, on the same schedule.

Selectivity

The Firm serves a limited number of clients on each side and does not accept overlapping mandates within a thesis and geography.

Confidentiality

Engagements are conducted in confidence. Names are withheld from the public record unless a client elects otherwise.

Alignment

Retainer plus success fee weighted to completion. The Firm's economics resolve at close, alongside the client's.

The record is available on request, and in part on the Selected Engagements page. Selected Engagements

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The Firm accepts a limited number of new relationships each year. Conversations begin in confidence.

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